Do As I Say, Not As I Do

Instagram Accounts Reached

I feel like most social media managers can relate to that saying.

So many of us are busy giving advice to clients on best practice for their socials yet tend to neglect our own. The busier we get the less we implement all of the things we know we should be doing to help build our own business.

Photo by Emma Matthews Digital Content Production on Unsplash

It’s a bit of a catch 22…makes you feel a little bit hypocritcial if I’m honest. I would be lying if I use the age old excuse that I don’t have time, I could find the time…get up earlier, not binge netflix shows etc.

I kind of compare it to chefs that don’t necessarily enjoy cooking when they are at home because they’ve been doing it all day at work.

The last thing I want to do is burnout or post content for the sake of posting content. I don’t want to lose my love for it or feel resentful about having to ‘do all the things’. The reality is that if I want to grow my business and attract new clients…I need to be showing up consistently.

The whole reason businesses outsource to SMM’s in the first place is because it is a struggle to do it all. As a small business owner you wear many hats, some of them are out of your wheelhouse of expertise and you might need a helping hand to juggle it all.

It’s knowing when to do that and reaching a place (not just financially) where you feel comfortable taking that step. It’s no small decision to entrust your baby with a total stranger. Finding someone that you click with and who you feel will be the right person to help kick your business goals is a big deal.

The journey feels more like a rollercoaster than a leisurely Sunday drive sometimes, social media can be fickle. Things can change at the drop of a hat, the goal posts move. Finding someone who becomes a part of your team/cheer squad is nice to have.

I’m not necessarily just referring to myself, there’s plenty of us out there. We get a thrill out of watching you succeed and grow, that is our job afterall.

I didn’t really have a point to all of this, I just wanted to do a post to kind of explain why I haven’t been active on here. There’s really no excuse though, I could have made the time. If it is a priority you will find the time.

I can say that I am more consistent over on Instagram, that is where you’re more likely to find me. I’m not throwing in the towel here but if you come back in a couple of months and I still haven’t blogged…my bad, I’m sorry.

If you ever have any questions, want a chat or are maybe looking for that right fit you can always shoot me a message or an email. x

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